Your Perfume matters more than your Face : how to choose a Signature Scent
Scent creates stronger memories than sight—humans recall 35% of what they smell versus only 5% of what they see. The traditional "signature scent" concept has evolved; 73% of Gen Z wear multiple fragrances weekly, treating perfume like a wardrobe for emotional expression. Chanel No. 5 revolutionized fragrance by blending "respectable"...